BA (Hons) in Strategic and Corporate Communication

PROGRAM OVERVIEW

Bachelor of Arts (Hons) in Strategic and Corporate Communication offers students a unique combination of strategic approaches in communication, management, healthcare and digital technologies. The programme gives an in-depth understanding of the dynamics of media and communication, and teaches students how to manage communications strategically.

Strategic and Corporate Communication crafts the voice, image and reputation of the organisation. It applies strategic communication techniques in disseminating messages and campaigns on various platforms designed to persuade and inform stakeholders. Discover the latest media technology in the contemporary and stimulating field of communication particularly in the digital world and social media.

This three year degree program will equip graduates with skill sets, knowledge and competence to meet job market expectations. Graduates will be exposed to actual industry work-based-environments specifically in understanding corporate cultures and practices of the organisation. Graduates will have the opportunity to practice corporate internship, apprenticeship and have job opportunities in more than 20 KPJ Specialist Hospitals throughout Malaysia

PROGRAM DETAIL

Duration of Programme: Full Time (3 Years / 6 Semesters)

Education Fees:

  1. Local: RM41,100
  2. International: RM50,000

FUTURE CAREER

Graduates will have broad career opportunities in various types of industries and settings because strategic and corporate communication is the key ingredient in most organisations. A promising career awaits graduates in:

  1. Corporate Communication Executive
  2. Public Relations
  3. Strategic Communication Officer,
  4. Corporate Affairs
  5. Marketing Executive
  6. Media Relations Officer
  7. Advertising
  8. Branding Executive
  9. Business Development
  10. Copywriter
  11. Event Management
  12. Social Media Administrator
  13. Information Officer

ENTRY REQUIREMENTS